Design (Berkeley)
A lot of thought and effort went into the design details of our flagship store. Check out our design logs below for a glimpse of our creative adventures!
Artist-in-Residence
We are very fortunate that one of our very first employees, Yvonne, also happens to be an amazing artist. She is the creative mind behind all of Asha's chalkboard, menu, retail sign, store sign and packaging illustrations--pretty much everything that is hand-drawn at Asha. Check out more of Yvonne's work at Coroflot!
Do-It-Yourself Projects
We are slowly documenting the stories behind all of our DIY projects. Check back often for updates!
| Project # | Design | |
| 1 |  |
Linen Lanterns |
| 2 |  |
Sidewalk Chalkboard A-Frame |
| 3 |  |
Linen Aprons |
| 4 |  |
Linen Cushions |
| 5 |  |
Wooden Trash Can |
| 6 |  |
Communal Table |
| 7 |  |
Tea Bar Chalkboard Sign |
| 8 |  |
Menu Chalkboard Signs |
| 9 | Register Menu Boards | |
| 10 |  |
Design & Drink Fact Placards |
| 11 |  |
Register Retail Shelving |
| 12 |  |
Other Design Details
Although we didn't personally create any of the following designs (much credit for those go to Martin and his crew from Travis and our other partners), we put plenty of thought and effort into them. Read on for details about how they went from 0% to 90%. You'll have to stop by Asha to see the last 10%!
| Area | Feature | |
| Exterior |  |
Sign |
| Front |  |
Window & Entrance Seating |
| Middle |  |
Self-Serve Island |
| Drink/Tea Bars |  |
Under Counter Wood Shingles |
| Drink Bar |  |
Prep Area Tiles |
| Tea Bar |  |
Tea Shelving & Tea Bar |
| Tea Bar |  |
Back Wall Steel Plates |
|
Booth |
|
Booth Seating |
| Restroom |  |
|
| Everywhere |  |
Design Resources
Just spreading the word!
| Vendor | Product | Location |
| Berkeley Signs | Hanging Store Sign | Berkeley, CA |
| Daniel Home Decor | Lamp Fabric | Los Angeles, CA |
| Discount Fabrics | Apron & Cushion Fabric | San Francisco, CA |
| Ecohome Improvement | Wood Stain | Berkeley, CA |
| Fantasy T-Shirts |
Custom Screen Printing T-Shirts (v2013, v2014) |
Berkeley, CA |
| Fast Imaging | Banner All of our copying needs |
Berkeley, CA |
| John Sheridan Digital Printing | Canvas Prints | Oakland, CA |
| Lamp Shop | Lamp Rings | Concord, NH |
| L. Brown Fabricators | Window & Entrance Bar Bases | Berkeley, CA |
| Macbeath Hardwood | Wood | San Francisco, CA |
| Prolab Digital | Acrylic-Mounted Photo | Los Angeles, CA |
| Tinkering Monkey | Design & Drink Placards | Oakland, CA |
| Underground Printing | T-Shirts (v2012) | Iowa City, IA |
Berkeley's Best Kept DIY Secret
- Berkeley residents can borrow all sorts of power tools and equipment from the Berkeley Tool Lending Library for FREE